Writing

Writing

Straight answers to the questions people ask before they hire anyone. Nothing gated, no email required.

Is SEO still worth paying for in 2026?

Clicks on ordinary search results fell 61% where Google shows an AI summary, and more than three quarters of informational searches now end without a click. What that changes about what you should actually buy.

How we handle your data

What we collect, what we refuse to touch, and why nothing reaches anyone without a person approving it first.