ANALYSIS & STRATEGY
Measure first, then write the plan
Your site scored out of 100 for free in two business days, with a ranked list of what it costs you. When you want more, three paid steps, each priced on this page.
Freesite score · Baseline Month $290
Last updated
- Site score
- Fix list, worst first
- Competitors
- 90-day change history
- Buying signals
- Segment value
- Written plan
- Baseline Month
AT A GLANCE
The numbers before any plan
- Freesite score, no call and no card
- 2business days to your score
- 5competitors in the Competitive Diagnostic
- 90days of dated competitor changes
WHAT IT IS
What is analysis and strategy?
Analysis and strategy is the measuring we do before we touch anything: your site scored out of 100, what your competitors changed recently, and a plan ranked by what each problem costs you. The site score is free in two business days. The Baseline Month is $290, the Competitive Diagnostic $490 and the Market Diagnostic $1,900.
The score is computed, not an opinion. It breaks into three parts: whether a machine can extract your content, whether it can tell who said it, and whether the page answers the questions buyers type.
WHO IT IS FOR
Who is it for?
Anyone about to spend on marketing who wants to know what is actually wrong first.
Owners who have been sold an audit before and got a sales call with a PDF attached. Ours has no call and no card for the free one.
Businesses deciding between a few options, who want to see how named local competitors compare before choosing.
WHAT'S INCLUDED
What's in each step?
Four steps, each priced on this page:
- Site score, free: your score out of 100 and the ranked fix list, in 2 business days.
- Baseline Month, $290: the score, a ranked list of every fix we find with what each costs you, and the top three done within 30 days.
- Competitive Diagnostic, $490: up to five competitors scored the same way, plus everything each changed in the last 90 days, dated, with the evidence. 5 business days.
- Market Diagnostic, $1,900: all of the above, plus who in your category shows buying signals now, what the segment is worth and how long money takes to move in it. Read by a person, delivered on a call. 2 to 3 weeks.
WHAT IT IS NOT
What it is not
Plainly:
- A sales call with a PDF. The free score needs no call and no card.
- Findings bent toward what we sell. Several fixes you can do yourself, and we say which.
- Charged twice. Paid diagnostics come off the bill in full if you start a plan within 30 days.
- A guess about rankings or traffic. We report what we measure.
THE REPORT
What lands in your inbox
Scroll the cards. The screen shows each part of the report.
- Extractable
- Attributable
- Answer-shaped
- 01
Your score out of 100
Three parts: extractable, attributable and answer-shaped. Computed the same way every time, so you can re-run it later.
- 02
The fix list, worst first
Every fix we find, ranked by what it costs you to leave alone. The order is the useful part.
- 03
Competitors, measured the same way
With the Competitive Diagnostic, up to five named local competitors scored on the same check.
- 04
90 days of their changes
Daily snapshots of the sites we watch mean we can show what a competitor changed and when, with what it said before.
- 05
The market read
With the Market Diagnostic, buying signals in your category and what the segment is worth, read by a person.
COMPARE
Which diagnostic do I need?
All four side by side.
| Item | Site score | Baseline Month | Competitive Diagnostic | Market Diagnostic |
|---|---|---|---|---|
| Price | Free | $290 | $490 | $1,900 |
| Time | 2 business days | 30 days | 5 business days | 2 to 3 weeks |
| Your score and fix list | Yes | Yes, every fix | Yes | Yes |
| Fixes done for you | No | Top three | No | No |
| Competitors | No | No | Up to five, plus 90 days of changes | Yes |
| Market read | No | No | No | Buying signals, segment value |
| Delivered | By email | By email | By email | On a call |
HOW IT RUNS
How does the Baseline Month run?
Thirty days, with a refund window at the end.
- DAY 1
Measure
Your score out of 100, recorded in writing.
- FIRST DAYS
The ranked list
Every fix we find, worst first, with what each one costs you.
- WITHIN 30 DAYS
The top three, done
We publish the first three fixes, or you apply them within 14 days.
- WITHIN 14 DAYS OF DELIVERY
Your call
Not worth it? Tell us and we refund the $290 in full. No reason needed, and you keep the report.
- AFTER
The plan
Everything after is priced against your baseline, so you can tell whether it worked.
WHAT YOU RECEIVE
What do you receive?
- Your score out of 100, in three parts.
- A ranked fix list with what each item costs you.
- With the Baseline Month, the top three fixes done.
- With the paid diagnostics, competitors and the market, measured and dated.
GUARANTEES
What do you guarantee?
Every service we sell carries the same two guarantees. Here is how they read for this one.
See it first
On the Baseline Month, if it was not worth it, tell us within 14 days and we refund the $290 in full. No reason required, and you keep the report either way.
Your number, or you don't pay
Every service has one number and a date. Miss it and you stop paying for that service until we hit it, for up to 3 months, and you can leave at any point in that time with no notice.
The full wording, with what each guarantee needs from you, is in our terms.
QUESTIONS
Questions people ask before they start
What is in the free site score?
A computed score out of 100 for how machines read your site, split into three parts, with a ranked list of what is costing you, worst first. It takes two business days and costs nothing. There is no call and no card, and you keep the report whether or not you ever work with us.
What is the catch with a free site audit?
The audit is automated, so running one more costs us close to nothing. It is also the only honest way to show what we do before you pay. Take the report to another agency if you like. Several fixes you can do yourself, and we will tell you which ones.
What is the difference between the competitive and market diagnostic?
The Competitive Diagnostic, $490, scores up to five competitors the same way and adds what each changed in the last 90 days. The Market Diagnostic, $1,900, adds who in your category shows buying signals now, what the segment is worth and how long money takes to move, delivered on a call.
Do the paid diagnostics come off the bill if I hire you?
Yes, in full, if you start a plan within thirty days. The diagnostics are priced to cover the hours they take rather than to make a profit, so there is no sense in charging for the same work twice. The free site score stays free either way.
What happens if the Baseline Month is not worth it?
You get your score out of 100, a ranked list of every fix we find with what each costs you, and the top three done within 30 days. If it was not worth it, tell us within 14 days and we refund the $290 in full. No reason required, and you keep the report.
NEXT STEP
Start with the number
Send us your link and get your score in two business days. Or go straight to a Baseline Month, refundable within 14 days.
Or email marketingz@campaigncrush.org
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