WRITING

Writing

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The Price of Work: Agency Labour Is Shrinking. Has the Bill Followed?

Agency headcount is falling, slowly in Quebec. No price source checked for this issue shows rates coming down. What that means for a business buying marketing in Laval. · En français

Rules of the Road: The Rules Were Already in Force. What Changed Is the Tone.

Canada's spam regulator is talking tougher, a US marketing firm settled AI-claim charges, and a Dutch regulator fined Uber over automated suspensions. For a business in Laval, the rules that actually bind it were already in force. What applies, from when, and where the evidence of enforcement is still thin. · En français

Machines Reading Machines, Issue 2026-W39: What Do the Crawlers See When They Arrive?

The technical layer of your website, explained without a terminal. Most AI crawlers read only the raw HTML your server sends, more than half of web traffic is no longer human, Cloudflare changed its AI-crawler defaults on 15 September, and schema.org shipped a new release on 16 September. What the public evidence shows, and where it is thin.

The Cost of Delay, Issue 2026-W36: How long is money taking to move, and what is the wait worth?

The Cost of Delay for the week of 1 September 2026. US small businesses are now paid about 29 days after invoicing and roughly 8 to 9 days later than agreed, 59 percent are carrying an invoice 30 days or more overdue, and a month of that gap has a price you can calculate. What the public data says, what it does not, and what to do about it.

Channel Weather: which platform changed the rules on you this month?

Google shipped the August 2026 spam update, Meta now auto-detects and labels AI in ads, TikTok lengthened its regulated-category list, and email held still. What shifted, who gets wet, and what to do Monday.

Is SEO still worth paying for in 2026?

Clicks on ordinary search results fell 61% where Google shows an AI summary, and more than three quarters of informational searches now end without a click. What that changes about what you should actually buy.

What does a marketing retainer actually cost in 2026?

Real ranges, why the published average misleads, and the three questions worth asking any agency before you sign.

How we handle your data

What we collect, what we refuse to touch, and why nothing reaches anyone without a person approving it first.

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