WRITING
Writing
Straight answers to the questions people ask before they hire anyone. Nothing gated, no email required.
Channel Weather: which platform changed the rules on you this month?
Google shipped the August 2026 spam update, Meta now auto-detects and labels AI in ads, TikTok lengthened its regulated-category list, and email held still. What shifted, who gets wet, and what to do Monday.
Is SEO still worth paying for in 2026?
Clicks on ordinary search results fell 61% where Google shows an AI summary, and more than three quarters of informational searches now end without a click. What that changes about what you should actually buy.
What does a marketing retainer actually cost in 2026?
Real ranges, why the published average misleads, and the three questions worth asking any agency before you sign.
How we handle your data
What we collect, what we refuse to touch, and why nothing reaches anyone without a person approving it first.